Business of Medicine Course Curriculum (19 Credits of Free CME available)


TABLE OF CONTENTS:

Worksheets available for select chapters denoted by an asterisk. Download application worksheets here.

SECTION I: LEADERSHIP

Chapter 1: Leadership Development Part 1*
Linda Ginzel, PhD (University of Chicago Booth School of Business)

Chapter 2: Leadership Development Part 2*
Scott Snook, PhD, MBA (Harvard Business School)

Chapter 3: Negotiation Basics*
George Wu, PhD (University of Chicago Booth School of Business)

Chapter 4: Sales and Communication in Medicine*
Craig Wortmann, MBA (Kellogg School of Management)

Chapter 5: Behavioral Science: A Guide to Understanding your Patients*
Nicolas Epley, PhD (University of Chicago Booth School of Business)

Chapter 6: Leadership Training in Medical Education
Roland Eavey, MD, SM (Vanderbilt University Medical Center)

Chapter 7: Pros and Cons of Additional Degrees*
Pat Basu, MD, MBA (Cancer Treatment Centers of America)

Chapter 8: Entrepreneurship in Medicine*
Robert Altman, PhD, MBA (University of Chicago Booth School of Business)

Chapter 9: Mentorship*
David Haynes, MD, MMHC (Vanderbilt University Medical Center)

Chapter 10: Career Development through Committee and Society Leadership
Colin Driscoll, MD (Mayo Clinic)


SECTION II: CARE DELIVERY

Chapter 11: Measuring and Improving the Patient Experience*
Thomas Lee, MD, MSc (CMO at Press Ganey, NEJM Catalyst)

Chapter 12: Behavioral Economics in Medicine
Kevin Volpp, MD, PhD (Wharton School of University of Pennsylvania)

Chapter 13: Value-based Health Care and Bundling
CJ Stimson, MD, JD (Vanderbilt University Medical Center)

Chapter 14: Introduction to Design Thinking in Medicine
Ashley Nassiri, MD, MBA (Mayo Clinic)

Chapter 15: Design and Implementation Science in Health Care*
Hugh Musick, MBA (University of Illinois at Chicago)

Chapter 16: US Health Insurance Market
Melinda Buntin, PhD (Vanderbilt University)

Chapter 17: US Health Care Spending
Michael Chernew, PhD (Harvard Medical School)

Chapter 18: Operations Management and Health Care Metrics*
Daniel Adelman, PhD (University of Chicago Booth School of Business)

SECTION III: PRACTICE MANAGEMENT

Chapter 19: Networking, Practice-building, and Referrals*
David Haynes, MD, MMHC (Vanderbilt University Medical Center)

Chapter 20: Patient & Practice Benefits of Expanding Clinical Services
Scott Fortune, MD & Lee Bryant, MD (Allergy & ENT Associates)

Chapter 21: E-Commerce and Alternative Revenue Streams*
Jess Prischmann, MD (Prischmann Facial Plastic Surgery)

Chapter 22: Advanced Practice Providers and other Clinical Workflow Considerations
Scott Fortune, MD & Lee Bryant, MD (Allergy & ENT Associates)

Chapter 23: Billing, Reimbursements & RVUs
Adam Zanation, MD (University of North Carolina Medical Center)

Chapter 24: Social Media as a Research and Patient Engagement Tool
Alexander Gelbard, MD (Vanderbilt University Medical Center)

Chapter 25: Job Contract Basics (Contracts, Part 1)
Jon Appino, MBA (Contract Diagnostics)

Chapter 26: Job Contract Negotiations (Contracts, Part 2)
Jon Appino, MBA (Contract Diagnostics)

Chapter 27: US News and World Report Rankings
Garrett Choby, MD & Jill Nagel (Mayo Clinic Systems Quality Office)


OPTIONAL SUGGESTED READINGS:

Leadership

Web & Podcasts:

  • Ginzel, L. E. (2018). Video Resources. Choosing Leadership. https://choosingleadershipbook.com/resources.

  • Taylor, B. (2016, April 11). The Best Entrepreneurs Are Missionaries, Not Mercenaries. Harvard Business Review. https://hbr.org.

  • Headmirror’s ENT in a Nutshell Podcast: Business of Medicine Series. https://www.headmirror.com/business-of-medicine. (Accessible online and via podcast platforms).

  • NEJM Catalyst Leadership Podcast. https://catalyst.nejm.org. (Accessible online and via podcast platforms).

Texts:

  • Cialdini, R. B. (1993). Influence: Science and practice. New York: Harper Collins College Publishers.

  • Ginzel, L. E. (2018). Choosing Leadership: A Workbook. United States: B2 Books, an Agate imprint.

  • Ericsson, A., Pool, R. (2016). Peak: Secrets from the New Science of Expertise. United States: Houghton Mifflin Harcourt.

  • Stone, D., Heen, S. (2015). Thanks for the Feedback: The Science and Art of Receiving Feedback Well (even when it is Off Base, Unfair, Poorly Delivered, and Frankly, You're Not in the Mood). United States: Penguin Books.

  • Duckworth, A. (2016). Grit: The Power of Passion and Perseverance. United States: Scribner.

  • Epley, N. (2015). Mindwise: Why We Misunderstand What Others Think, Believe, Feel, and Want. United States: Vintage Books.

  • Ury, W., Fisher, R., Patton, B. (2003). Getting to Yes. United Kingdom: Random House.

  • Shell, G. R. (2006). Bargaining for Advantage: Negotiation Strategies for Reasonable People. United Kingdom: Penguin Books.

  • Wortmann, C. (2006). What's Your Story?. United States: Sales Engine.

  • Bok, S. (2011). Lying: Moral Choice in Public and Private Life. United States: Knopf Doubleday Publishing Group.

  • Osterwalder, A., Pigneur, Y. (2013). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Germany: Wiley.

 
Care Delivery

Web & Podcasts:

  • Schneider, E. C., Malina, D., & Morrissey, S. (2020). Fundamentals of U.S. Health Policy – A Basic Training Perspective Series. New England Journal of Medicine, 383(5), 486-487. 11

  • Medicare Payment Advisory Commission (MEDPAC). (2020). Reports. https://medpac.gov/-documents- /reports.

  • NEJM Catalyst Leadership Podcast. https://catalyst.nejm.org. (Accessible online and via podcast platforms).

  • Harvard Business Review Magazine – Healthcare Topic. https://hbr.org/topic/healthcare.

Texts:

  • Teisberg, E. O., Porter, M. E. (2006). Redefining Health Care: Creating Value-based Competition on Results. Nigeria: Harvard Business School Press.

  • Thaler, R. H., Sunstein, C. R. (2009). Nudge: Improving Decisions About Health, Wealth, and Happiness. Ukraine: Penguin Publishing Group.

  • Kahneman, D. (2011). Thinking, Fast and Slow. United States: Farrar, Straus and Giroux.

  • Kumar, V. (2012). 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. United Kingdom: Wiley.

  • Erwin, K. (2013). Communicating The New: Methods to Shape and Accelerate Innovation. Germany: Wiley.

  • Lovejoy, W. S., Hopp, W. J. (2013). Hospital Operations: Principles of High Efficiency Health Care. United Kingdom: FT Press.

  • Health Care Payment Learning & Action Network. (2020). Foundational Resources. https://hcplan.org/foundational-resources/.


Practice management

Web & Podcasts:

  • American College of Surgeons National Surgical Quality Improvement Program (NSQIP). (2019). ACS NSQIP Participant Use Data File. https://www.facs.org/quality-programs/acsnsqip/participant-use.

  • Medscape. (2020). Otolaryngologist Compensation Report 2020. https://www.medscape.com/slideshow/2020- compensation-otolaryngologist-6012750.

  • Volpp, K. G., Mohta N. S. (2018). Patient Engagement Survey: Social networks to improve patient health. NEJM Catalyst. https://catalyst.nejm.org.

Example of Specialty Academy Coding Resource:

  • American Academy of Otolaryngology-Head and Neck Surgery. (2020). Coding Corner. https://www.entnet.org/content/coding-corner.

  • Headmirror’s ENT in a Nutshell Podcast: Business of Medicine Series. https://www.headmirror.com/business-of-medicine. (Accessible online and via podcast platforms).

Text:

  • CPT Professional 2020. (2019). United States: American Medical Association.